HOME
BUILT NOT
BOUGHT
This is the guiding ethos behind Mad Rock’s marketing philosophy and principles. This helps us distinguish every element and experience designed by Mad Rock.
Form without relevant content is prevalent in our industry. Our aim is to provide innovation, quality and value that can improve climbing performance and experience. Meaningful design is not only a requirement, it's a responsibility to climbers we seek to serve.
CLIMBING
IS OUR
PASSION
OUR COMPANY SLOGAN
Climbing isn’t just what we do; it’s who we are. While others see it as a market category, we see our mission.
LOGO
The Mad Rock "M" logo is one of our most valuable assets. It uniquely distinguishes us from our competitors and other companies. It's the tangible symbol of our brand, representing everything we are. The silhouette of a downturned climbing shoe, the first letter of our corporate name, passion and aggression.
FFFFFF
0A0203
NEW TEXT LOGOS
Text logos in "giant robot army" and "hemi head 426" can be used for smaller, tighter, or differently oriented spaces where the main logo is inappropriate.
COLOR LOGOS
The "M" logo with specific color combinations can be used to convey category or subject types.
VIDEO LOGO INTRO
4K FORMAT 1080 FORMAT SOCIAL FORMAT
ICONOGRAPHY
COLOUR
Our color palette expands on our unique aesthetic and represents a contemporary and ever-changing MAD ROCK. Balancing nature and tech, the colors are harmonious with nature, yet chosen for their luminous quality in the digital world.
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ASSETS
FONTS
IMAGES
M LOGO INTRO
LOGOS
CATALOG
ADOBE PLUG INS
TYPOGRAPHY
The "giant robot army" font evokes feelings of 
power, mechanical precision and futuristic authority. They are designed to feel industrial, commanding and relentless. This font will be used as the main font for headlines and titles.
Our "hemi head 426" font will be used to support the main font as the secondary.
Pragmatica used for body text for high-legibility.
FONT FAMILY
ALIGNMENT
Horizontally, type is almost always left aligned, with a few exceptions: when placed underneath the shape, the type in bullet nodes and small nodes is centered on the shape. When used as technical descriptors, it can be aligned along the borders within the margins.
In nodes with left-aligned type, alignment depends on the amount of text. If text is just one or two lines, it can be vertically centered.
FONT SIZES
MEDIA
Our design features offer a range of tools to create visually stunning websites. Utilize WYSIWYG editors, drag-and-drop building blocks, and Bootstrap-based templates for effortless customization. With professional themes and an intuitive system, you can design with ease and precision, ensuring a polished, responsive result.
Building blocks system
Create pages from scratch by dragging and dropping customizable building blocks. This system simplifies web design, making it accessible to all skill levels. Combine headers, images, and text sections to build cohesive layouts quickly and efficiently.
Bootstrap-Based Templates
Design Odoo templates easily with clean HTML and Bootstrap CSS. These templates offer a responsive, mobile-first design, making them simple to customize and perfect for any web project, from corporate sites to personal blogs.